Marketing… It is one of the ancient techniques which were there for surviving in the world. The success of a brand in the business world depends significantly on marketing and advertising; the former brings brands closer to their target audience while the later elevates them in the action-packed market which runs on animated ideas and innovations.
But as the time changes medium must change too. Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles. What business owners should remember is that everyone can influence the image of their companies via Social Media or any other platform and you can be sure that your customer feedback will be more trustworthy for others to read than your own one.
The concept of Digital Marketing has been derived from this concept only. These gave rise to new form of marketing strategy which was promoting your cause through electronic devices and their functions like the personal computer and email.
Before proceeding with the benefits of Digital Marketing let us have a look on some stats which will complete my 50% of work explaining you the benefits of Digital Marketing.
- India has the 13.5% of World Internet Users.
- India has Internet Penetration of 35% presently.
- In 2017, 462 million Internet users present in India.
- India is also the 2nd largest Facebook market.
- Internet users are also increasing day by day everywhere.
- And if you are to Digital Marketing then your scope is not limited to India only, it was across the globe.
Offline Marketing which is more traditional forms of marketing includes advertising (TV, radio, press, outdoor), direct mail, public relations (print media), sponsorship, exhibitions, etc.
Online Marketing makes use of Internet. It includes e-mail marketing, social media, Pay per click (PPC), blogging, QR codes, online advertising, etc.
Now we take look over the parameters which differs Online Marketing from Offline Marketing:
1. Cost Effective
Companies spend a lot of amounts to promote their brand to increase their sales/services throughout. When it comes to expenses, online marketing is affordable than offline marketing. In offline, we should spend a lot of money to maintain stock, give salaries, pay rents, etc. But in online, major expenses are starting an optimized website, giving ads on social media and search engines which are comparatively very less expensive than offline promotions.
Digital marketing offers a very wide variety of tools to promote your cause. From content marketing to social media marketing, there are numerous options and methods in which each business can proceed according the specifications and plans which suit them best.
For instance, if you want to promote your blog you can include Facebook marketing and twitter promotions in your plan. If you are a business to consumer business then you can add more extensive marketing plans to your kit like third party advertising or content marketing mixed with surveys and email marketing.
Thus, the diversity of this platform invites and attracts more and more businesses making it a very lucrative enterprise.
3.Real Time Tracking
The performance of your marketing campaign can easily be tracked, and often in real time, using online analytic tools. Codes and coupons can be used in offline marketing but overall it is much harder to track the effectiveness of a marketing campaign.
4.Social Media Influence
Online stores can be promoted through social media easily. You can build huge fans/followers for your store through social media. Also, if you are providing best services/products, people promote you well without even advertising. Directly or indirectly people start referring your online stores. It will not only increase your traffic but also sales.
Offline also get social followers but there is a regional boundary. People may not come from another country and buy products from your local outlets.
Given the cost effective nature of the business which already makes it attractive to clients, the platform is full of opportunities for those who want to establish a business around the digital marketing concept.
This is primarily because the cost of setting up business is very low compared to other businesses. If you know how to do digital marketing and think you can run a business, the basic things that you need are a laptop and an internet connection and you’re set. Once you start getting traction you can expand.
Imagine, if you knew how to process oil from mustard and wanted to run a factory. You would need over a million dollars to run something like that but such is not the case here. This is one reason why many aspiring entrepreneurs are attracted to this concept and this trend is more to catch on more vigour in the time to come.
At last we can say that we always need customers. We always would like to improve our turnover/sales. We are not trying to discriminate for those who run only offline stores. Try to build exposure in the online sector also. It will make you more profitable with less expense.